March 23rd, 2008
Where should I put my best tips?
Where should I put my best tips?
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Give your best tip at the end of the article and your second best tip at the start In a sales letter, wed usually start off with our strongest benefit or point and work our way down to the lesser benefits from there. In an article, you often want that big bang at the end, just before theyre led to your resource box. Also your last tip can carry the greatest weight if you lead up to it, by making all other tips depending on the final one, and by foreshadowing the final tip to come.
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Then your resource box should offer something related to your final point. All they have to do is head over to your website.
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